Stand-out experiences require intentionality, innovation and flawless execution. We’re always excited to bring that big hoop energy with imaginative and impactful ideas to everything we do!

Hola! We are Prima, a ﬁrst-generation Latina-founded and lead experiential marketing agency specializing in event design, production and consulting. We collaborate with innovative fashion, entertainment, philanthropic and tech brands looking to impress their audience, inspire their team and impact their community.

With over 15 years of experience, our combined expertise, connections and passion for elevating diverse visionaries, artists and culinarians while oﬀering a white glove experience ensures your event will draw the atención you desire and deserve.

As ﬁrst generation, tradition-breaking Latina women in the US, meeting challenges with creativity and innovation has been a part of our lived experience since childhood. We’re intimately aware of what it’s like to have to go above and beyond to be seen. And we’ve channeled that energy into creating events that stand out in the saturated event landscape. Now, in every experience we produce, we bring fresh perspectives, cross-cultural concepts and diverse designs to life in a way that leaves audiences impacted, inspired and impressed.

Consulting Services
At Prima, we provide expert consulting services to help brands, organizations, and event teams strategize, optimize, and execute impactful experiences. Whether you need guidance on event planning, brand activations, audience engagement, or diversity, equity, and inclusion (DEI) strategies, our team offers tailored insights and innovative solutions that drive results.
Our Approach:
We take a collaborative, data-driven, and culturally conscious approach to consulting, identifying challenges, uncovering opportunities, and crafting strategic solutions that enhance brand presence and audience connection.
Our Consulting Services Include:
- Event Strategy & Planning Consultation – We advise, refine, and develop event concepts, logistics, and audience engagement strategies to maximize impact.
- Brand Activation & Experiential Marketing Strategy – We help brands design, position, and execute immersive experiences that resonate with diverse audiences.
- Sponsorship & Partnership Advisory – We identify, negotiate, and optimize sponsorship opportunities that align with brand values and enhance event experiences.
- Audience & Guest Experience Optimization – We analyze event flow, programming, and engagement touchpoints to enhance guest interactions and satisfaction.
- Post-Event Evaluation & Impact Analysis – We assess event performance, audience feedback, and ROI, providing recommendations for future improvements.
At Prima, we don’t just offer advice—we empower brands with strategic insights, actionable solutions, and expert guidance to elevate their events and marketing efforts.
Let’s collaborate, innovate, and create strategies that set your brand apart!
Sponsorship Management Services
At Prima, we specialize in strategic sponsorship management, ensuring that brands and partners maximize visibility, engagement, and return on investment (ROI). Whether you’re securing sponsorships for an event or looking to enhance sponsor activations, we provide end-to-end solutions that create meaningful partnerships and lasting brand impact.
Our Approach:
We take a data-driven, relationship-focused approach to sponsorship management, aligning brands with the right partners and crafting customized activation strategies that deliver measurable results.
Our Sponsorship Services Include:
- Sponsorship Strategy & Development – We identify, negotiate, and secure strategic sponsorship opportunities that align with your brand's goals and audience.
- Sponsorship Sales & Outreach – We develop compelling sponsorship packages, conduct outreach, and cultivate relationships with potential brand partners.
- Sponsor Activation & Fulfillment – We conceptualize, design, and execute engaging activations that maximize sponsor exposure and audience engagement.
- Contract & Deliverables Management – We ensure seamless execution of sponsorship agreements, tracking fulfillment of benefits, signage, digital placement, and other key assets.
- Sponsorship Performance & ROI Analysis – We provide post-event reporting and insights, measuring key metrics like brand engagement, audience reach, and sponsor satisfaction.
- Custom Partnership Experiences – We curate VIP experiences, branded integrations, and unique activations that elevate brand partnerships and audience interaction.
At Prima, we don’t just manage sponsorships—we build impactful partnerships that drive value, visibility, and long-term success.
Let’s create sponsorship opportunities that engage audiences, enhance brand perception, and deliver real results!
At Prima, we specialize in strategic, immersive, and culturally resonant marketing solutions that amplify brand identity and connect with diverse audiences. Our expertise lies in crafting multi-sensory experiences, high-impact campaigns, and innovative brand storytelling that leave lasting impressions.
Our Approach:
We take a holistic, audience-first approach, blending experiential marketing, digital integration, and strategic brand partnerships to create customized campaigns that engage, inspire, and drive results.
Our Marketing Services Include:
- Brand Strategy & Positioning – We define, refine, and enhance your brand’s identity to align with market trends and audience expectations.
- Experiential Marketing – We create live, digital, and hybrid activations that bring brands to life through engagement-driven storytelling and immersive interactions.
- Event Marketing & Sponsorship Activation – We design and execute integrated event marketing campaigns that maximize brand visibility, audience engagement, and sponsor ROI.
- Content Development & Creative Direction – From visual branding to campaign messaging, we craft compelling content that resonates across platforms.
- Influencer & Community Engagement – We connect brands with key cultural voices, creators, and influencers to build authentic brand advocacy.
- Diversity, Equity & Inclusion (DEI) Consulting – We integrate inclusive marketing strategies that foster brand loyalty, community trust, and genuine representation.
At Prima, we don’t just market brands—we build experiences, foster connections, and create cultural movements that elevate your impact and leave a lasting legacy.

Event Design Services
At Prima, we bring visionary concepts to life through immersive, high-impact event design that captivates audiences and strengthens brand identity. We specialize in crafting multi-sensory, culturally resonant experiences that leave lasting impressions and elevate your brand’s presence.
Our Approach:
We combine strategic storytelling, aesthetic innovation, and flawless execution to design events that engage, inspire, and connect with your target audience. Every element—from concept to final execution—is carefully curated to ensure a seamless, memorable experience.
Our Event Design Services Include:
- Concept Development & Thematic Design – We ideate, create, and refine unique event concepts that align with your brand's goals, message, and audience.
- Venue Layout & Spatial Planning – We design functional, visually dynamic event spaces that enhance guest flow, engagement, and overall experience.
- Stage & Set Design – From custom-built installations to immersive stage environments, we ensure your event’s focal points are visually striking and brand-aligned.
- Decor, Floral & Aesthetic Curation – We curate and source stunning decor elements, including florals, furniture, lighting, and textures, to create an unforgettable ambiance.
- Brand Integration & Experience Design – We seamlessly weave brand identity, storytelling, and interactive touchpoints into the event experience.
- Multi-Sensory Engagement – We design experiences that activate all the senses, incorporating sight, sound, taste, and touch for deeper audience connection.
- Production & Logistics Coordination – We oversee, manage, and execute the entire design process, ensuring every detail is flawlessly implemented.
At Prima, we don’t just design events—we craft experiences that spark emotion, create impact, and tell unforgettable stories.
Let’s bring your vision to life with bold, innovative, and vibe right event design!
Experience Management Services
At Prima, we specialize in curating, optimizing, and executing seamless guest experiences that leave a lasting impact. From brand activations to large-scale events, we ensure that every touchpoint is strategically designed to engage, inspire, and immerse audiences in meaningful ways.
Our Approach:
We take an audience-first, detail-driven approach to experience management, blending creativity, strategy, and flawless execution to ensure every guest interaction is intentional, engaging, and unforgettable.
Our Experience Management Services Include:
- Guest Journey Mapping – We design, plan, and optimize every step of the attendee experience, ensuring a cohesive and engaging flow.
- Audience Engagement Strategies – We create interactive activations, immersive storytelling, and multi-sensory experiences that captivate audiences and reinforce brand messages.
- Talent & Speaker Management – We source, coordinate, and manage keynote speakers, hosts, entertainment, and panelists to enhance the event experience.
- Event Flow & Run-of-Show Coordination – We orchestrate, refine, and oversee all event logistics to ensure a smooth and well-paced experience.
- VIP & Hospitality Services – We develop high-touch, personalized experiences for VIPs, sponsors, and special guests, ensuring top-tier service and engagement.
- Interactive & Tech-Driven Experiences – We integrate AR/VR, gamification, and social engagement tools to enhance audience participation and brand interaction.
- Event Staff & Volunteer Management – We train, direct, and oversee on-site teams to ensure seamless operations and exceptional guest service.
At Prima, we don’t just manage events—we create unforgettable experiences that connect, inspire, and leave a lasting impact.
Let’s craft an experience that elevates your brand, captivates your audience, and delivers measurable results!
Program Development Services
At Prima, we specialize in strategizing, curating, and executing dynamic event programs that educate, entertain, and engage audiences. Whether it’s a corporate conference, gala, festival, or brand activation, we ensure that every program element is thoughtfully designed, seamlessly integrated, and flawlessly executed.
Our Approach:
We take a storytelling-driven, impact-focused approach to program development, crafting purposeful, audience-centric experiences that leave a lasting impression. From speaker selection to content flow, we design engaging, high-energy programs that align with your goals and resonate with attendees.
Our Program Development Services Include:
- Program Strategy & Content Development – We conceptualize, design, and structure event programs that align with your brand’s mission and audience expectations.
- Speaker & Panelist Curation – We source, coordinate, and prepare keynote speakers, panelists, and industry experts to ensure compelling discussions.
- Run-of-Show & Timeline Creation – We structure, organize, and refine event flow, ensuring seamless transitions between sessions and activities.
- Audience Engagement & Interactive Elements – We integrate Q&A sessions, live polling, networking activities, and experiential touchpoints to enhance participation.
- Sponsor & Partner Integration – We seamlessly incorporate branded content, activations, and sponsorship elements into the program to maximize visibility and engagement.
- Logistics & Technical Coordination – We manage, direct, and oversee all production aspects, including AV, stage transitions, and content delivery.
At Prima, we don’t just develop programs—we curate unforgettable experiences that inform, inspire, and ignite audience connection.
Let’s build a program that elevates your event, amplifies your brand, and engages your audience like never before!

Certified Women Owned Business

Certified Minority Owned Business